The company operates in 200 countries besides the US and Canada (Datamonitor, 2006b). The data collected for this review was primarily collected from industry reports like the Keynote reports. The message for Pepsi and Coke are delivered by attractive and fit people predominantly from the sporting arena. Do you have a 2:1 degree or higher? Funky Tees. Contemporary Issues in the Business Environment: Module Code: BM3703: Module Tutor: Vassil Rachkov: School: Business School: CAT Points: 15: Level of Study: 3: Brief Description: This module will use the knowledge and experience students have as customers in real life to help them discover and understand the key facets of a business. If there is an uncertainty in the international market, regulations of environment, it affects the overall business. Direct and interactive marketing: This is a product of the technology revolution and includes the use of e-mail, post, telephone, fax or internet to communicate directly with or solicit response or dialogue from specific customers and prospect (Kotler and Keller, 2006). Finally, it’s how we generate revenue for both our clients and ourselves. Values: Actions at two levels we seldom examine In an age of uncertainty between employer and employee, there is a natural tendency to accentuate “corporate values” as a “rudder” to maintain focus and to communicate corporate intent. It also changed graphics on Coke bottles and adopted a traditional look for its cans. SAGE Reference. The contemporary issues in leadership include; the "out of the box thinking" of a leader, guiding the employees by setting an example, globalization, enhance the dynamics among the groups. If you need assistance with writing your essay, our professional essay writing service is here to help! Advertising: The maximum amount of investment made by the company is in this area by employing leading personalities from sports, movies and other arenas. Although not as attractive was the Coke campaign, the message is still louder, clearer and younger than ever before. Contemporary Issues in Business 1050 Words | 4 Pages. Help >> Contact. 0. However, since this is not a very big segment of revenues for these supermarkets, specific communications based on promoting these drinks are not found. Since technology pl… It’s how we understand our clients’ needs and goals. As far as the Supermarket brands are concerned Tesco cola’s communication objective is quite straight forward i.e. Without a doubt, technology has changed the face of modern society and the organizations within it. However, business conduct is usually not a criminal offense, but it can still create significant problems for a company. Comments (0) Add to wishlist Delete from wishlist. Although diet Coke was already present, it was predominantly communicated as a female drink. While a consumer survey would be required to add credibility to the above statement the analysis and discussion do provide a useful insight into the communication strategy formulation process and the choice of the communication mix based on which few recommendations can be made. taking music on board the communication strategy with iTunes seems to have boosted Cokes position much more while Pepsi’s association with yahoo music came only as an after thought. Contemporary Issues in Credo: Environmental Issues. WOMENS. On observing Coca-cola’s latest adverts and promotional activities it is clear the organisation’s target audience continues to be the young generation. Public health advocates and health researchers in the US and the UK have proposed a consumer paid Obesity Tax on carbonated drinks in a bid to reduce consumption and fight the global epidemic that is obesity. It uses contemporary issues as a vehicle for advancing the development of professional skills, values, ethics and attitudes. Contemporary issues in the business environment. Exclusive T-Shirts. The advertisement costs for the company have been astronomically high and it has been highly criticised for it in the past (Datamonitor, 2006a). Looking for a flexible role? According to Friedman (1962), the businesses need to use its resources for getting engaged in the activities to increase its profits while staying within the rules of the game of free competition without deception and fraud. The fundamental idea is to perform an image analysis and choose a communication strategy which would define a desired image (could be different from the present one). More than 60% of its products are sold outside of the US (Datamonitor, 2006a). Contemporary issues help shape the fabric of our society. Look Book. *You can also browse our support articles here >. 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