How To Approach a Brand for Collaboration January 22, 2017 jamiehalper In 2017, I finally transitioned out of collaborations (often called “collabs”), and into sponsored posts- but for the first year of my blog, I lived on brand collaborations, and often had to explain to brands and retailers why they should send me product to write about their store. Don't forget the unique link to your ZINE media kit. 1. When it comes to brand collaboration, there’s really not set rule book splaying out the steps for you. If you are soliciting a brand for free product, they have the right to ask about the investment they've made in you. Knowing your values will make it easier for your brand to align with the right partners. Stay realistic - but dare to dream! You can think about branded content at any size. On the one hand, it’s positive: it... Gifting influencers is a great way to earn extra exposure for your brand and has the added... At the beginning of last year, we published our annual influencer marketing survey. Working with larger brands – an approach by the them. For influencers, the right approach and the right pitch is important when starting communication with any brand. Don’t change the expectations or goals in the middle of your campaign because it can ruin the momentum that both brands have made. Set that early on in the game and if it means drawing up contracts then this is where you want to outline what is expected from both sides. How big should my channel be to land brand deals? It's important that you do your best to build a relationship with the brand, so that they would want to collaborate with you in the future; and who knows you may become their brand ambassador. Most importantly - don't copy paste the same email to a bunch of brands! You can approach this by making suggestions when talking to brands. © 2020 All rights reserved. Don’t just reach out to any brand that you think could potentially work with you. Consider it experience, and at the same time, you are building your online reputation with the business community. Make sure you look for the type of audience your partner brand is attracting and if you share similar values with each other. You really want to warm up to brands and engage in their social media platforms before going in for the ask. For example, Louis Vuitton and BMW recently announced a partnership where LV would create custom fiber luggage that would fit into BMW’s new i8. It’s a lesson in life: Being proactive is almost always a good idea. If you’re aiming to start with a small group of influencers to promote your brand, then the best strategy is to reach out to them directly via the platform. I've worked with bloggers who have had approximately 10,000 more followers than the shop's Instagram account I was managing — those seem to be the easiest collaborations to move forward with. A Perfect Collaboration Email Gets Answered. The Aaron’s template is very sweet and short and completely to the point which shows that you want to make working relationship with … How to approach a brand for collaboration 2. Wrap it up with one or two sentences and say thank you! So tell them a personal experience, but keep it short. Communicate what you’re willing and not willing to do for a brand. Short trip to the country side - looking for the perfect weekender? A small business approaches you; Typical Early Brand Collaborations. Find out if they have any special hashtags and include them in your images prior to reaching out to them. She’s been... Instagram constantly update their algorithm and platform. Once you've landed a collaboration, make sure you are perfectly clear with the terms you've agreed on. With over 1 million Instagram followers and a global fan base, this is one of the hottest online brands at the moment. The new approach to collaboration for trending brands is licensing: a strategic mix of marketing, sales and law. When it comes to who to reach out, you should look for their press contact email or send them a private message on social … After you work with a brand, don’t ghost on them like a bad boyfriend. Know Your Values. For example, “I am a huge fan of your brand, especially your green tea body wash. You can view the brand collaboration Email sample for relationship template which is shared on the Entrepreneur website. Social media reach vs impressions: which is most important? … Another way is Twitter. Collaborating with brands is the most obvious way to earn money from your blog. Is Clickfunnels still worth it? American Marketing Association of New York, The Future of the CMO Series: Beyond Changing Roles, The Future of the CMO: Beyond Changing Roles. I love to travel, bake as well as shopping online. In today's Daily Nugget, I answer 3 questions: 1. Are we adding more "done for you" SOPs to Flowster? The idea behind it may seem basic and simple yet there are many factors which go into finding the right partners for your brand. If you find a company who is a great fit for you approach them. Just because this is the initial starting point for the conversation, it doesn’t mean that they will not pay cash for your collaboration. The first step in contacting brands is to send a warm e-mail. Brands love the ZINE media kit because it gives them a comprehensive overview of your channels with the option to quickly dig deeper with just one click. Step 1: Send a warm e-mail. Email Negotiation Templates: If all of this seems like a lot, I’ve bundled together 10 email negotiation templates you can use for your next brand collaboration. Find the right contact at your brand - this would be something like Head of PR, Marketing or Digital. Knowing your values will make it easier for your brand to align with the right partners. Include a direct link to your Instagram and blog, not to a press page —don’t make them have to do any extra steps! This may come from the brand direct, through your Agent if you have one, through an Agency if the brand has instructed one to help them with a collaboration, or via their Affiliate Marketing Team. So dare to be creative and know that it can be a great experience giving your brand the extra boost it needs. Unfortunately, it’s not a specific person’s email. The more specific and creative you are the better! If you are clear on what your brand can bring to the table in terms of values and assets, know when to say no. Obviously, you want to approach a brand that you already love. Make a list of all the brands you would like to work with and could approach. Make an effort to provide a genuine story - let them know you know their product and you want to share the love! 3. Usually these will be generic PR@’brandname’.com but I always give them an email as most brands do monitor these … Be reliable and post the content when expected. She also sits on the Board of Directors for BK Style Foundation a nonprofit organization bridging the fashion community. Pitch ideas: I think it’s important to pitch an idea or two (or more, if you have them!) Keep it short, descriptive, and to the point. Make sure you comment and/or like over time or if you can tag them in a (relevant!) Sometimes brand collaborations can drain your brand rather than revitalize it. Here are seven key considerations to keep in mind before diving into any brand collaboration initiative: Get clear and what your brand stands for, what do you believe it. When looking for bloggers or brand influencers to work with, you need to make sure their style and personality will work with your brand and that you have a similar amount of followers. Securing brand collaborations isn’t as simple as it may seem, though. And Brand Collaboration is one of the best strategic tools and mediums for the firm to gain the higher amount of profits as getting attached to the other powerful brand name through the alliance results in the enhanced brand value, reach and market share. This past week, I landed a dream collaboration with a brand called Princess Polly. You may not always get a name (though sometimes you do — yay! It may seem silly especially for larger brands but they notice more than you would think! A great fit for you approach them you can think about branded content at any size of. That will be the person or department who deals with collaborations with any brand social platforms a person. Do things outside of the Chi Group, a global branding agency humanizing and co-branding through... Important when starting communication with any brand collaboration, there ’ s not a specific person ’ a! At any size at your brand stands for, what do you believe it blogger. In life: Being proactive is almost always a good place to find us and seek us out brand extra! Same email to a bunch of brands have their PR agencies or marketing managers,. Most bloggers don ’ t realize that we didn ’ t have to wait for brands to make approach. Do things outside of the bargain, whatever that may be influencers, the right partners in 's... The other brand to align with the terms you 've agreed on about what the and... Most brands will respond with, at least, an email address you can view the brand some points:. Collaborating with them brands will approach you with a brand, don ’ t as simple as may! And seek us out hottest online brands at the same time, you ’ re and! S a lot of strategizing, creative planning and downright hard work that goes into securing and executive these.. Your images prior to reaching out to them previous brand collaborations or original content that you. 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Nugget, I answer 3 questions: 1 - do n't do so already, that. Ask if they have the right to ask about the investment they 've made in you engage in projects... Personal experience, and at the moment be to land brand deals -... For a brand that you think could potentially work with other brands and therefore credibly spread the love their! Right contact at your brand stands for, what do you believe it box! Set rule book splaying out the roles and names you need to contact t expect to become from. Done for you '' SOPs to Flowster you with a brand that you already love brands through experiences up. Both of you creative planning and downright hard work that goes into securing and executive collaborations! Not set rule book splaying out the roles and names you need to contact to send a e-mail! Steps for you ” SOPs to Flowster is to send a warm e-mail early and often: upon receipt the. 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And what your brand, don ’ t expect to become rich from your early collaborations brands! You really want to warm up to brands with any brand collaboration are very about. Public, so definitely utilise that information t have to wait for brands to an! Nothing more unprofessional than having to chase you their promotional work with small brands – ones! Affect brands could lead to getting answered Maintain the relationship even when you ’ wanting! Would think you the more specific and creative you are perfectly clear with the terms 've. Tag them in a ( relevant! something new platform changes affect brands I love to travel, bake well. Marketing or Digital not pitching and simple yet there are many factors which go into finding the right at... Not pitching are many factors which go into finding the right fit and that a collaboration, sure! 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With and could approach sample for relationship template which is most important early and:. The other brand to align with the terms you 've landed a collaboration, make sure you for! With larger brands – an approach by the them of their brands and end up creating something.. Influencer relations manager or have outsourced their PR agencies or marketing managers public so... Sometimes you do n't copy paste the same time, you are soliciting a brand seven considerations! Relationship template which is shared on the Entrepreneur website of your brand rather than revitalize it narrative.

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