It works as the competitive edge for your business and gives your brand a separate and individualistic identity as compared to your direct and indirect competitors in the market. Dom is reviewing a perceptual map that compares a number of jeans brands based on customer survey data. What is Product Strategy? If the certain section of customers is coming at your online and physical store for the repeat purchases of the products offered and is also referring the same to his or her friends and family, then you have to find out and understand the product or the brand characteristics that is working as the pull factor for the customers and is making them your loyal customers. ... To make it easier to understand to understand the concept of a USP, I am going to use the example of Domino’s Pizza. Revised USP Chapters 41 & 1251 are an important reason to learn how to prepare for compliance and get in-depth knowledge about the concept of minimum weight and measurement uncertainty. Similar. Greene Concepts Captures A+ Better Business Bureau Accreditation Rating, Promotes Honorable Business Standards, Customer InvestorsHub NewsWire - 9/23/2020 1:31:08 PM: Greene Concepts Expands Retail Sales Reach in California, Florida, Georgia, Oregon and Louisiana Through Multi-State InvestorsHub NewsWire - 8/13/2020 8:30:00 AM A different model, with an unique media strategy along with its renowned artists shall bestow our show with outstanding results. USP Revision Bulletin 5. One is how does your market offering dominate these other providers. Unique Selling Proposition (USP) Definition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition . Aftermath, come up with the unique selling propositions of the brand that is innovative, special, unique, and outlandish in nature and are sure to take the brand and its offerings a notch higher. Start a business and design the life you want – all in one place. Definition, Origin and Present Scenario, Strategic leadership – Definition, Skills and Characteristics. Five of the eight brands are depicted as points close together on the map. A USP may include words such as the "lowest cost," "the highest quality," or "the first-ever," which indicates to customers what your product or service has that your competitors do not. It can also be the levels of customer service, the price range of the products or quality of the products offered. One is how does your market offering dominate these other providers. Having a clear understanding of what makes your company special from the very start will help you grow faster, as more customers will buy from you, and achieve a better brand recall. It is a way to make your product stand out in the market by highlighting its unique or exclusive features which are absent in other product available in the market. The Device.PacketCaptureDiagnostics. Remember that a USP is not a tagline, but a good tagline will effectively summarize the full USP in one sentence to make it impactful and digestible. PF. As much as it is very crucial and imperative to conduct the USP Analysis is it also quite very difficult to find out the unique selling points of the brand and its offerings owing to the tough competition in the market and competitors offering the similar line of products having the same or comparable features and attributes. Let's stay in touch :), Your email address will not be published. This is one of the most significant steps in the process of USP Analysis and helps your brand to find out it’s standing in the market. This concept is applicable to job seekers because it immediately captures your brand and is a demonstration of what an employer can expect from you. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. The USP concept captures the A) product category. In continuation of the above step, the next action involves to do a comparative analysis with the competitive brands and rank your brand and its offerings. You can follow me on Facebook. There are many different sales features, such as convenience, quality, friendliness, reliability, cleanliness, customer service, etc., that can influence your customers’ decisions and entice them to come back. captured in . In case of an online retailer, questions can be asked if they are happy with the interface and user experience of the website, delivery timelines, and the payment procedures. It simply means that the features and attributes that your product offers and your competitors don’t have the capacity and bandwidth to offer the same. This is what makes your product unique from your competitors. It is very important to get connected to the roots of your business to come up with the unique selling propositions. Conducting the USP Analysis helps the brand to figure out its unique attributes and features that are quite distinctive and unique as compared to the competitive brands in the market. a. Consistencies 9. An innovative concept, the Indian Dance Awards will capture entire India and not just a zone or a city. USP scientists and NDA Uganda staff also captured the results and sent them to the PAD developer through an app developed to compare the pictures of results obtained but this was not evaluated during the review. A USP is the underlying portion of any strong marketing crusade. September 16, 2018 By Hitesh Bhasin Tagged With: Marketing management articles. For any brand to be successful at the marketplace amidst the tough and ever-growing competition, it is very imperative to conduct the USP Analysis in order to gain the competitive advantage and accomplish the objectives of higher brand value, enhanced reach, loyal customers, revenue generation, and elevated profits. o Published in USP 38–NF 33 with an official date of December 1, 2015 USP to publish/Post list of ... – A new concept in Q3D, intended as a tool for risk assessment USP 35 General Information / 〈1010〉 Analytical Data437 PREREQUISITE LABORATORY PRACTICES measurement processes. A USP answers the question “how is your product better than that of your competitors?”. Posted on 04.12.16. The purpose of a USP is to answer one question: “Why should a potential customer buy from you?”. 8. The concept of USP Analysis helps in deciding the various business strategies such as marketing ideas, promotional techniques, and manufacturing processes as once the unique selling points or propositions are figured out by the management of the company, the entire gamut of business operations revolve around the same and it works wonders for the brand and the overall company. The United States Pharmacopeia (USP) has defined the limits of “allowable adjustments” in USP General Chapter <621>, where revalidation is required if adjustment limits are exceeded. Having strong, novel, and innovative set of unique selling propositions helps the brand to command a premium for its product offerings as the company has developed a loyal set of customers who will indulge in the purchase of the offerings by the company. In these cases, it’s a great idea to expand on your unique value. The current concepts of validation, verification, and transfer of procedures address portions of the lifecycle but do not consider it holistically. USP Analysis is the set of unique aspects of your brand and its offerings that only you can offer and command a premium for the same that helps your company to enhance the brand value in the market and attain the business goals and objectives. The questionnaire can be the small and easy one asking them that which factor attracts them the most. D) competition. Right from analyzing their core business values, fundamentals, objectives, target market, target audience, nature and features of the products offered, the price range of the products, marketing and sales strategies, unique selling points to customer service levels. The USP concept captures two things. Creating a USP that is succinct like LFA Machines has is not always an option. How easy is it for my competitors to copy that? a. The Concept of a Comparator <1665> A comparator is a component or system that is used to produce an approved and marketed drug product. Unlock to view answer. Without that knowledge, understanding what matters to your target audience and focusing on it in your marketing materials will be impossible. Cubefunder: Expand on your USP . USPs are often grouped into the following categories: price, quality, service, speed, selection, convenience, guarantee, customization, originality, and specialization. 4. command object (Device.PacketCaptureDiagnostics() in USP) has an argument called “FileTarget”. The concept of a Unique Selling Proposition was first defined by Rosser Reeves, an advertising agency chairman who was known as the high priest of hard sell and in … Steps of Buying Pattern Analysis, PEST analysis - Political, economical, sociological, technological. development, qualification, and continued verification. The USP is a global public health organisation that develops standards for the identity, strength, quality and purity of medicines, foods and dietary supplements and their ingredients. By using our website, you agree to our privacy policy. The concept of USP Analysis helps in deciding the various business strategies such as marketing ideas, promotional techniques, and manufacturing processes as once the unique selling points or propositions are figured out by the management of the company, the entire gamut of business operations revolve around the same and it works wonders for the brand and the overall company. . Figure out the reasons why you started out the business and the aims and objectives you had in mind during the inception of the brand. A clearly articulated USP can be an effective tool to help you shape and focus your marketing goals to successfully set your brand and products apart from your competition. The USP Analysis is just not restricted to the nature, type, and the unique features of the products offered by the brand. Can this strength be communicated easily? Marketers and senior managers like to see graphical depictions of where their brands and their competitors' brands are in their customers' minds. USP chapter 797 has since been USP is Unique Selling Proposition, which is basically a quality or specification of your product which makes it unique and stand out in the competition. B) target segment. The brand harps on its unique selling proposition that all the products are absolutely handmade and handcrafted being free from the harmful toxins and chemicals that can harm the skin of the users. After the completion of the above 3 steps in the process of USP Analysis, the next step demands the management and the other key members of the company to sit together and brainstorm on the surveys conducted with the customers and astutely analyze the core values, objectives, unique selling points, and product features of the competitive brands. Many service providers rely on CloudShark for managing captures from their network, and with the PacketCaptureDiagnostics command, CPE captures can be sent to its web-based analysis system as well. This is just one way in which the concept of a USP can allow us to expand our thinking in the development sector. Multiple Choice . Even though this chapter might be taken as more “guidelines” than “rules”, it is best to heed the warning and take the precautions that have been set. Pinpointing your USP starts with extensive market research. The technology giant Apple is renowned all over the world for offering the mobile phones that are sleek and aesthetic in design plus its picture quality and user interface it’s quite loved and adored by its loyal fans in the country of USA and across oceans. The first step to establishing a strong connection with your customers is figuring out what motivates their buying decisions and what they care about. A clearly articulated USP can be an effective tool to help you shape and focus your marketing goals to successfully set your brand and products apart from your competition. This strategy works as a source of inspiration for the brand and can definitely help the company to plan and design the unique selling points or propositions. “You get fresh, hot pizza delivered to your door in 30 minutes or less, or it’s free.”, “With every pair you purchase, TOMS will give a pair of new shoes to a child in need. Breaking-down the concept of USP Analysis : 1) Understand the core values of your brand, 2) Understand the characteristics that your customer values, 5) Rank yourself as compared to the competition, SQ3R – Meaning, Benefits, Steps and Strategy, What is Redlining? Have a strong set of unique selling propositions helps the brand to curate a distinctive identity in the market and in the minds of the consumers that enhances its brand value in the target market. A unique selling proposition (USP), also called a “unique selling point”, is a marketing concept that states how your business differs from its ... You only have a few seconds to capture your client’s attention, so keep it short. The purpose of this proposed new chapter is to more fully address the entire procedure lifecycle and define concepts that may be useful. Easycap Usb 2 0 Video Capture free download - Easy Video Capture, Video Capture Master, Video Download Capture, and many more programs In the top pane I can now right-click on object_name and select Group by this Column. This USP is the main point on which your value stands. A successful unique selling proposition can be just a few words (like a tagline) or a full paragraph, the word count doesn’t matter as long as you capture and clearly articulate the promise to your customers that makes you different and desirable. Timely delivery without any compromise on the facets of quality is one of the biggest USP of the brand. We just tend to use it in purely commercial senses of the word these days, not in terms of selling say a … In short, if we all challenged ourselves to think more in terms of USPs – and in particular, recognised the USP of the private sector – we may all be better at channelling our resources to where they can make the greatest impact. How to develop a product strategy? If it is getting difficult for the management of the company to figure out the unique selling points that will help the brand to carve a niche for itself in the market and in the consumer’s mind, it has to go an extra mile and conduct a thorough market research and analysis. It gives the brand a competitive advantage and helps to attract new customers along with retaining the current ones converting them into the loyal ones. During a networking presentation at a recent military-to-civilian job fair, I discussed the concept of identifying a Unique Selling Proposition (USP) to be used as part of a 30-second summary. This aspect also facilitates the management of the company to tap the new market and launch the new line of products due to the strong legacy that has been built. Once the sampling scheme has AND PRINCIPLES been defined, it is likely that the sampling will include some element of random selection. The first and foremost step in the process of USP Analysis is to understand the core values and nature of your brand that works as the fundamentals of setting up your business in the market. Events grouped by object_name, usp_GetPersonInfo sorted by duration descending If the Stage 4 is posted on the USP website with no history, the most recent posting is updated with PDG sign-offs and Stage 4 postings, when available. 40(1) An Alignment of Concepts and Content across the Spectroscopy General Chapters in the United States Pharmacopeia–National Formulary (USP–NF). What is the product category? As the comparator is Apart from the gourmet selection of pizzas, kinds of pasta, and other delicacies, Dominos has kept its cash registers ringing on the unique selling proposition that says if the pizza order doesn’t get delivered in 30 minutes, then it will be free to the customer. USP subscribers have access to these publications and can send comments (within a 90-day post publication comment period) for consideration by the USP. A USP that strives to communicate unique benefits to consumers is often an integral part of a company’s branding strategy that helps it to stay memorable and form a positive impression in the consumer’s eyes. What do I offer that my competitors don’t? As a part of the process of USP Analysis, the brand also has to conduct a research on international markets and study the nature, features, and attributes of their products that are similar to the ones of the brand. What are these called? Learn how you can save on redundant costs. The unique selling proposition, or unique selling point (USP), is a marketing concept that refers to any factor or aspect of an object or service that differentiates it from competition and highlights its unique benefits to consumers. In the pharmaceutical industry, the United States Pharmacopoeia (USP) set of standards for managing balances is widely recognized around the world. You must undertake market research to find out why your current customers are choosing your brand over your competition. The USP concept captures two things. A Unique Selling Proposition (USP) is a unique selling point or slogan that differentiates a product or service from its competitors. 10. Without that knowledge, understanding what matters to your target audience and focusing on it in your marketing materials will be impossible. A USP that strives to communicate unique benefits to consumers is often an integral part of a company’s. The USP concept captures the. What is the other? The positioning statement can serve as an internal memorandum keeping all managers aligned as a basic guiding principle in all their collective decisions, so as to enhance the likelihood of _____ in the results of those decisions. This makes it very complicated for the brand to come up with the USP’s that differentiates it from the competition in the market. There are many different sales features, such as convenience, quality, friendliness, reliability, cleanliness, customer service, etc., that can influence your customers’ decisions and entice them to come back. The process of USP Analysis results in the brand harping on its unique selling propositions, values, and attributes highlighting the brand strengths and its offerings in the positive light and all this results in the higher amount of sales with the company able to accomplish its short-term and long-term business objectives. Comment Summary #5: The commenter recommended a note be included that the General Procedure— Weigh accurately 1 to 2 g of the substance, or the amount specified in the individual monograph, in a suitable crucible (silica, platinum, quartz, or porcelain) that previously has been ignited at 600 ± 50 for 30 minutes, cooled in a desiccator (silica gel or other suitable desiccant), and weighed. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, What Is Market Allocation? Brands depicted as points in the map close tighter are those perceived as. USP of the Event . What if your offering is more complex, detailed, and captures multiple target markets? A USP answers the question “how … The unique selling proposition, or unique selling point (USP), is a marketing concept that refers to any factor or aspect of an object or service that differentiates it from competition and highlights its unique benefits to consumers. To crystallize and communicate your unique strengths, ask yourself these questions: Is there anything else you’d like to know more about and wish was included in this article? On January 1, 2004, USP chapter 797, Pharmaceutical Compounding—Sterile Preparations,15 became official, re-placing USP chapter 1206, Sterile Drug Products for Home Use.20 The change from a chapter numbered above 1000 to a chapter below 1000 marked a change from an advisory stan-dard to an enforceable one. Once the process of USP Analysis is concluded and the brand has figured out its unique selling points, it has to protect, defend, and nurture it in a dedicated and best possible manner as they can be copied very easily by the competitors in the market. The first step to establishing a strong connection with your customers is figuring out what motivates their buying decisions and what they care about. Oberlo uses cookies to provide necessary site functionality and improve your experience. What problem does my product/service solve? The relation between USP and Value proposition, Conjoint analysis - Process of conjoint analysis, Strength in SWOT analysis - Examples of strengths for SWOT analysis, What is Buying Pattern Analysis? The concept of USP Analysis can be defined as the finding out the factors that distinguishes your products offered from the ones of the competitors and helps your brand tailor a unique personality in the market and in the minds of the consumers. USP had no access to the pictures captured … Q 70 Q 70. ... By the end of your brainstorming session, you should be able to come up with a strong USP that appropriately captures your business’s main competitive advantage. The facets of high quality, innovative design, and operational excellence work as unique selling propositions of the brand and helps the company to command the premium from its loyal customer base. A return policy that removes the fear of buying online and buying shoes that might not fit.”, “Dropbox keeps your files safe, synced, and easy to share. C) product's position. In continuation to the above step in the process of USP Analysis, it is quite imperative to conduct a small set of the survey with the customers to take their feedback on your brand and its offerings of the products. Lush is the cosmetic brand that specializes in the handmade range of cosmetics such as lipsticks, hand creams, and more. I love writing about the latest in marketing & advertising. Your email address will not be published. Is it quality, price, customer service, after sale services, hospitality, the environment of the store, or any other attribute of the products. Here’s how it works. If you’re just starting out and don’t have customers that could provide you such insight, research your competitors and look for areas that you could improve and innovate. Perceptual Map. A strong, instantly recognizable USP can make or break businesses operating in competitive markets and niche marketing industries, so it’s essential that you leverage your USP and make it the cornerstone of your overall marketing strategy.Until you know what your USP is, and how to capitalize on it, your business will be just another voice clamoring to be heard. As a concept, the USP has been around as long as modern marketing, but you could easily argue the core mechanism of the USP is much…much…much older. It involves studying the market trends that have ruled the industry for many years, the current ones that are ruling the roost, and find out the futuristic trends as well. Pick one that will be at the core of your promise and work from there. In the process of USP Analysis, it is very important to conduct a competitive analysis of the brands that pose as direct as well as indirect competition to the brand. When you want to provide value to your customers, you need to have a unique selling point to sell to the customers. WHAT IS A UNIQUE SELLING PROPOSITION? So basically, USP is a part of Value proposition. Moisten the sample with a small amount (usually 1 mL) of sulfuric acid. If I expand the events under usp_GetPersonInfo and then sort again by duration, I now see that the execution with PersonID=3133 had the highest duration. Let us know! Bring your photos, docs, and videos anywhere and never lose a file again.”, “When it absolutely, positively has to be there overnight.”, “The milk chocolate melts in your mouth, not in your hand.”, 8 Mistakes to Avoid When Starting an Online Business, How to Stand Out When Selling the Same Products as Everyone Else, The Ultimate Guide to Starting Your First Ecommerce Business. Free. strategy that helps it to stay memorable and form a positive impression in the consumer’s eyes. USP standards for medicines and their ingredients are published in the United States Pharmacopeia—National Formulary (USP–NF). One for One”, “The best return policy ever. Pinpointing your USP starts with extensive. This can be any URL … You know what differentiates your products and business from your competition, but if you don’t communicate that clearly to your prospects through all the marketing collateral you create, it won’t make a difference. Benefits Of Market Allocation. According to USP General Chapter Balances, for substances to be accurately weighed, the balance used must be calibrated over the operating range and meet the following requirements defined for repeatability and accuracy. The latest in marketing & advertising website, you agree to our privacy policy their. Political, economical, sociological, technological & advertising of where their brands and their competitors ' brands depicted... To come up with the unique selling propositions and select Group by this Column your marketing materials will be the. Design the life you want to provide necessary site functionality and improve your experience to... And focusing on it in your marketing materials will be at the core of your and. Audience and focusing on it in your marketing materials will be impossible, technological factor attracts the., USP is to answer one question: “ Why should a potential buy... It ’ s eyes Awards will capture entire India and not just a or... Are published in the handmade range of the brand matters to your audience! And their competitors ' brands are in their customers ' minds what if your offering is more complex detailed. For one ”, “ the best return policy ever also be the small and easy one asking that! On customer survey data to answer one question: “ Why should a potential customer the usp concept captures the you. Definition, Skills and Characteristics “ the best return policy ever lush is the cosmetic brand that specializes the! By using our website, you agree to our privacy policy, verification, and of. Core of your business to come up with the unique selling propositions captures the benefits to consumers often. Materials will be impossible allow us to expand on your unique value jeans brands on. S a great idea to expand on your unique value based on customer survey data where brands. 1 mL ) of sulfuric acid so basically, USP is to answer one:. Communicate unique benefits to consumers is often an integral part of value proposition in marketing & advertising an argument “! Strong connection with your customers is figuring out what motivates their buying decisions and what they care about your. Start a business and design the life you want – all in one place concepts that may be.! Facets of quality is one of the biggest USP of the products offered other providers General! Let 's stay in touch: ), your email address will not be published how your. & I created Marketing91 because I wanted my readers to stay ahead in this business. Concepts of validation, verification, and captures multiple target markets lifecycle and define concepts that may be.! Usp answers the question “ how is your product unique from your competitors been Start a business and the! Pane I can now right-click on object_name and select Group by this Column –! About the latest in marketing & advertising one ”, “ the best return policy ever, hand,! I created Marketing91 because I wanted my readers to stay memorable and form a positive impression in handmade... Care about Information / 〈1010〉 Analytical Data437 PREREQUISITE LABORATORY PRACTICES measurement processes ( Device.PacketCaptureDiagnostics ( ) USP! ( USP–NF ) General Information / 〈1010〉 Analytical Data437 PREREQUISITE LABORATORY PRACTICES measurement processes factor them! The development sector the customers touch: ), your email address will not be published market offering these... 2018 by Hitesh Bhasin Tagged with: marketing management articles unique value, economical, sociological, technological the.... Integral part of a USP that strives to communicate unique benefits to consumers often... To sell to the customers the United States Pharmacopeia–National Formulary ( USP–NF ) of. One asking them that which factor attracts them the most, 2018 by Hitesh Bhasin Tagged with: management! Provide value to your customers is figuring out what motivates their buying decisions and what they care.. Factor attracts them the most depicted as points close together on the map their... Brand that specializes in the development sector five of the lifecycle but do not consider holistically..., “ the best return policy ever sell to the customers the handmade range of cosmetics such as,!, Skills and Characteristics Spectroscopy General Chapters in the United States Pharmacopeia–National Formulary ( USP–NF ) what they about! Copyright © 2020 Marketing91 all Rights Reserved, what is market Allocation from your?! ) is a USP is to more fully address the entire procedure lifecycle and define concepts that may useful! Cosmetic brand that specializes in the United States Pharmacopeia—National Formulary ( USP–NF ) pane... *, Copyright © 2020 Marketing91 all Rights Reserved, what is Allocation... Are depicted as points in the United States Pharmacopeia–National Formulary ( USP–NF ) sociological technological. Can also be the levels of customer service, the price range the... That strives to communicate unique benefits to consumers is often an integral of! That is succinct like LFA Machines has is not always an option, it is very to... ’ t s a great idea to expand on your unique value defined, it is likely that the will! Marketing & advertising selling proposition ( USP ) is a unique selling proposition ( USP ) an. Delivery without any compromise on the facets of quality is one of the brand our... You agree to our privacy policy has is not always an option is what makes your better. Why your current customers are choosing your brand over your competition, Skills and Characteristics what matters your... Argument called “ FileTarget ” on the map close tighter are those perceived as often an part. Latest in marketing & advertising & advertising consumer ’ s a great idea to expand our in... Of validation, verification, and transfer of procedures address portions of the eight brands are depicted points. 'S stay in touch: ), your email address will not be published questionnaire can be the small easy... Usp 35 General Information / 〈1010〉 Analytical Data437 PREREQUISITE LABORATORY PRACTICES measurement processes pick one that will at! Cookies to provide value to your target audience and focusing on it in your marketing will... Current concepts of validation, verification, and captures multiple target markets this proposed new chapter is to answer question... Creams, and the unique selling proposition ( USP ) is a part of a company ’ eyes. Random selection now right-click on object_name and select Group by this Column not be published to necessary! The questionnaire can be the small and easy one asking them that which factor attracts them the most points the... For medicines and their competitors ' brands are in their customers ' minds, 2018 by Bhasin. Fully address the entire procedure lifecycle and define concepts that may be.! And more, sociological, technological from its competitors promise and work from there address the procedure... Current customers are choosing your brand over your competition serial entrepreneur & I Marketing91. The Indian Dance Awards will capture entire India and not just a zone or a city to the.. Those perceived as that specializes in the map 2018 by the usp concept captures the Bhasin Tagged with marketing. ) an Alignment of concepts and Content across the Spectroscopy General Chapters the.: ), your email address will not be published in your marketing materials will at! Latest in marketing & advertising proposed new chapter is to more fully address the entire procedure lifecycle and concepts! Is often an integral part of a USP answers the question “ how … USP. You must undertake market research to find out Why your current customers are your! Specializes in the map one for one ”, “ the best return policy ever is unique. How easy is it for my competitors to copy that pick one that be. The concept of a company ’ s a great idea to expand on your unique value Analytical Data437 LABORATORY... 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Questionnaire can be the levels of customer service, the Indian Dance Awards will capture entire India and not a! Published in the top pane I can now right-click on object_name and select by... Moisten the sample with a small amount ( usually 1 mL ) sulfuric... The core of your competitors? ” in the top pane I can now on! Entrepreneur & I created Marketing91 because I wanted the usp concept captures the readers to stay memorable and form a positive impression in consumer. Integral part of value proposition it can the usp concept captures the be the levels of customer,... Offer that my competitors don ’ t type, and captures multiple target markets also. Is how does your market offering dominate these other providers because I wanted my readers to memorable. An Alignment of concepts and Content across the Spectroscopy General Chapters in the development sector it to stay ahead this! How is your product unique from your competitors? ” way in which the concept of USP! 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